We are seeking an experienced Senior Business Analyst to lead business analysis activities for a major digital transformation project. This role requires strategic thinking, analytical skills, and hands-on experience in process engineering, customer experience, and business requirements definition. The successful candidate will drive business process reengineering, develop standard operating procedures, and utilise industry-standard tools to support digital solutions.

Key responsibilities

• Lead Business Analysis Activities: Conduct business and digital product requirement definition and analysis across digital transformation initiatives.
• Customer Experience Development: Create comprehensive user journey maps, personas, and user stories to align business needs with system functionalities.
• Collaboration with Stakeholders: Work closely with business stakeholders and IT teams to gather and define business requirements.
• Lead Business Process Reengineering (BPR) activities to identify opportunities for process optimisation, automation, and enhanced customer experience.
• Develop and document Standard Operating Procedures (SOPs), processes, policies manuals, and business rules.
• Engage in workshops with stakeholders to understand current business processes and design future-state solutions.
• Provide expertise in designing and developing digital solutions across various channels (web, mobile, chatbot, IVR, Social Media).
• Utilise design tools like Figma to create wireframes, mock-ups, and interactive prototypes.
• Develop business reports, dashboards, and data visualisations to support decision-making.
• Conduct gap analysis and risk assessments, presenting solutions to overcome obstacles.
• Change Management: Facilitate change management to ensure successful adoption of new processes and technologies.

Skills and qualifications

• Business Process Re-engineering (BPR)
• User Journey Mapping
• Customer Persona Identification
• SOPs and Business Rules Documentation
• Strong analytical, problem-solving, and communication skills
• Ability to manage stakeholder relationships and work collaboratively
• Strong presentation and documentation skills
• Fluency in English and Arabic

Technical skills

• Proficiency in process mapping tools like ARIS
• Experience with UX/UI design tools like Figma
• Familiarity with ERP, CRM, SDLC, or other enterprise-level systems
• Proficiency in Microsoft Office Suite

Certifications

• Certified Business Analysis Professional (CBAP)
• Certified ScrumMaster (CSM) or Agile Certified Practitioner (PMI-ACP)
• Six Sigma Certification (Green Belt/Black Belt) - preferred
• TOGAF or Business Process Management (BPM) certification - a plus
• ARIS Certification - highly preferred

Experience

• 10+ years of experience as a Business Analyst, with at least 3-5 years in digital transformation projects.
• Proven experience in drafting user journeys, defining personas, and documenting customer experiences.
• Demonstrated expertise in BPR, process optimisation, and improving business workflows.
• Experience with creating SOPs and documenting business rules.
• Strong experience with ARIS and Figma.
• Proven track record in managing end-to-end business analysis activities.
• Experience in Agile and Waterfall project management methodologies.
• Experience in Consultancy

Recruitment process

The role has recently opened so please apply within and once your application is reviewed you will be contacted if your profile meets the necessary requirements. The customer will conduct both online and face to face interviews based on candidate location and availability.

Your consultant

Michael Deane, Senior Recruitment Consultant with a focus on placing C-Suite, VP & Senior talent, along with Technical and Business Development professionals within Enterprise Technology across the Middle East region. Michael has an extensive technical, leadership and recruitment background.