Product Manager – Digital Health & Wellness

Ready to shape the next phase of digital health and wellness innovation? Our customer is seeking a commercially minded Product Manager to take ownership of the strategy, performance and market expansion of key digital product areas. This is an opportunity to lead products from strategy through execution, improve customer value, and deliver measurable growth across both B2B and B2C markets.

The successful candidate will manage one or two strategic areas of a broader digital platform, combining product management, customer insight, analytics and growth strategy to increase acquisition, adoption, engagement, retention and revenue. Working closely with technical product managers, engineering teams and senior business stakeholders, you will help scale engaging, customer-focused digital experiences in a fast-moving environment.

Key Responsibilities

• Define and own the product vision, roadmap, objectives and performance targets for assigned digital product areas
• Identify new commercial opportunities, develop monetisation initiatives and support sustainable revenue growth
• Analyse customer behaviour, market trends and competitive intelligence to inform product priorities
• Conduct user research and translate insights into clear product opportunities and development requirements
• Work closely with technical product managers and engineering teams to deliver high-impact, commercially valuable features
• Develop and execute growth strategies across user acquisition, activation, adoption, engagement and retention
• Support expansion across both business and consumer customer segments
• Partner with commercial, marketing, operations and other internal stakeholders to drive scale and achieve agreed targets
• Establish and monitor key performance indicators, using data to identify optimisation opportunities
• Lead prioritisation and decision-making in a dynamic environment where customer needs, user experience and commercial objectives must be balanced
• Build strong relationships across the organisation and maintain alignment around product goals, delivery plans and business outcomes

Qualifications

• At least five years of product management experience, ideally within digital health, consumer wellness, health and fitness, patient engagement or health insurance products
• Demonstrable success in increasing user adoption, improving retention and delivering measurable revenue growth for a digital product or platform
• Experience managing product strategy, roadmaps and performance objectives for customer-facing digital products
• Strong understanding of B2B and/or B2C business models, with exposure to both environments highly desirable
• Proficiency in data analysis, product analytics and modern product management tools
• Commercially aware, customer-focused and comfortable using evidence to guide product decisions
• Strong ability to conduct user research, interpret market insight and prioritise product opportunities
• Excellent communication, influencing and stakeholder management skills
• Proven ability to collaborate with technical, commercial and cross-functional teams
• Strong problem-solving, judgement and decision-making capabilities
• Comfortable leading change and managing performance in a fast-paced, evolving organisation
• Team-oriented approach with the confidence to take ownership and lead through influence
• Strong relationship-building skills and a high level of professional confidentiality
• Bachelor’s degree in Business, Engineering, Science, Technology or a related discipline

Recruitment Process

The position is newly available, so interested candidates are encouraged to apply as soon as possible. Applications will be reviewed against the core product growth, monetisation, digital health and commercial leadership requirements. Suitable candidates will be contacted to discuss the opportunity in more detail. The selection process may include online and face-to-face interviews, depending on candidate location and availability.

Your Consultant

Michael Deane, Senior Recruitment Consultant specialising in the appointment of C-Suite, VP and senior-level professionals, as well as technical and business development talent, across enterprise technology in the EMEA region. Michael brings an extensive background spanning technology, leadership and specialist recruitment.